Problem:
Feed The Children, the third largest charity in the United States, received a generous donation of 11 million pounds of rice from the Taiwan government to feed starving children in Kenya. The price of shipping the rice all the way from Taiwan to Kenya was too much for Feed The Children to do it alone, so they needed help of the public to accomplish this task, and they came to Affiliated Media Group for assistance to reach out to America.

Solution:
Having relied on Affiliated Media Group for years for various media needs, Larry Jones, founder of Feed The Children, requested that Affiliated Media create a :60 second spot that effectively relayed to viewers the message that there is food readily available for Kenyan children to eat, but Feed The Children desperately needed help shipping it from Taiwan to Africa.

Affiliated Media Group was able to create an award-winning television spot that evoked an emotional reaction from viewers who wanted to donate money to help feed the starving children in Kenya. Within the first two weeks of broadcasting the Rice Campaign spot, thousands of people called Feed The Children to donated money. The results were phenomenal. The spot produced the highest number of calls and the highest conversion rate of calls vs. donations, in years. Nearly everyone who called donated money or made a commitment to donate in the near future.

Affiliated Media Group was able to produce a remarkable :60 second spot that would encourage people to donate money; and develop an effective campaign that would reach the desired audience. After only two months, the total amount of money donated to Feed The Children to help ship the rice to Kenya was nearly $200,000. Affiliated Media Group has a team of media experts who specialize in results, and the outcome of Feed The Children’s dilemma is proof of how careful planning and development of an effective campaign can ensure that a ministry reaches their outreach goals.