APRIL-MAY 2008 ISSUE

T.E.A.M SPIRIT
By Sherri Welch, Senior Media Buyer

“Just as each of us has one body with many members, and these members do not all have the same function, so in Christ we who are many form one body, and each member belongs to all the others.” (Romans 12:4-5) 

Without each of its parts, a body will not function the way that it is designed. In order for a body to reach its potential, all parts must be working like a TEAM.  Is your ministry ready to take it to the next level?  Are you ready to set new goals and expand your horizons… or, are you ready to take that first step into broadcasting?   As with all areas of ministry, it is important to have a trusted team behind you and working with you to help you realize your dream.  When you become part of the Affiliated Media family, our seasoned media professionals become part of your team. 

What can our team do for you?

T – Target.   It is important to have a team behind you that truly understands what is that you are trying to accomplish.  For a team to be successful, all members must be like minded, sharing the same goals and passions.  What we offer is a media team that is well trained in all aspects of media buying and management.  However, we also understand the specific target audience that a ministry is looking for.  This is why we are the largest Christian advertising agency in the world.  As part of your team, we will strive to help you build the right audience with the right media that perfectly fits your ministry and vision.                  

E – Experience.  There is no greater team asset than experience.  Our team of buyers has worked on hundreds of successful campaigns for churches and ministries across the country.  Experience inspires confidence and with over 50 years of combined experience, you can trust us to bring knowledge and proven know-how to the table to help you reach the next level. 

A – Aggressive Negotiation.  It is important to have team members with muscle and relationships.   Our goal is the same as yours, to maximize results no matter what your budget restraints might be.  Because of the volume of business we do and the relationships with media outlets we have built all over the world, we are able to negotiate media more efficiently on your behalf.  Money spent wisely is money well spent.

M – Management.  A team must be able to manage each project with the utmost efficiency to ensure that the results expected are the results received.  Our media team is fully equipped with the latest media research tools and programs to help track your success and make adjustments along the way.  We can provide market analysis and reports by utilizing the latest media software and keeping up with market shifts and trends.

In this fast paced media age we live in, things change almost everyday.  It is important to have a full time team behind you that will keep up with the industry. Our full time staff of media buying professionals can handle all of your media needs from beginning to end, including, television, radio, cable, print and outdoor.  As part of your team we will concentrate on media so that you can concentrate on message…. That’s T.E.A.M spirit!

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